You open a new musical on Broadway with a 40 million dollar budget!
And you make sure the musical is about a costumed superhero, because those have done SO WELL in the past.
And you secure a rock band to write the music and lyrics. A rock band that has never before written the score to a musical.
And just so people won't think you've COMPLETELY lost your mind, you don't put "musical" in the title AT ALL. You call the new musical, Spider-Man: Turn Off the Dark.
WTF?!? Did Julie Taymor watch The Producers or something?!?
("I'm hysterical! I'm having hysterics! I'm hysterical!")
Worst of all is this piece of news from the New York Times article...
"...there (are) no plans to use or riff on the well-known theme song from the television cartoon series about the Marvel comic-book superhero."
That sucks. I don't care what Bono writes for this show, it can't surpass the brilliance of this...