These are AIDS Awareness ads now running in Scotland.
The copy is pretty good, but the first lines - - the tag lines - - really (to borrow a phrase of Tim Gunn's) "make it work"...
"They would talk about HIV status but Ken’s got his mouth full."
"You can’t tell someone’s HIV status just by looking at him, and it’s not the easiest topic to bring up, especially when you’re on the pull. But if you talk about it, you can make an informed choice about the kind of sex you want. If you don’t ask, using condoms and lube every time is the safest option."
"He hasn’t got the balls to talk about HIV."
"Discussing HIV status is always going to be difficult, especially if it’s with a new guy, or a one night stand, and you don’t know how he’s going to react. But if you try talking about HIV with him, you may find the extra honesty and trust can make your relationship and your sex even better."
See? Pretty good copy, huh?
I have a question about the last ad, though. I know he doesn't have the balls - - or ANY balls... or a cock, for that matter - - but can somebody tell me what the Hell he has attached to his thumb?
And where can I get one?