Is it popular because that ridiculous commercial has turned it into a kitschy, hip, ironic purchase? Or are massive amounts of people really in love with, what the Boy from Florida perfectly described as...
"A robe worn backwards."
That's really all it is. A robe. Worn backwards. Meaning the opening is in the back. Like a friggin' hospital gown worn at home. That's what I want to do. Wear a puffy hospital gown over my clothes at home. Since hospital gowns are so comfortable, practical and "snuggie."
Yet, Facebook groups have been created around Snuggies. TimeOut Chicago has set up a reader photo gallery for Chicago Snuggie owners. The Chicago Tribune features articles about a local Snuggie bar crawl.
So much media attention for an item that you've had for a long time and chose only to wear with the opening in the front. Ah, the simple days when you referred to this undiscovered gift from God as merely a "robe." How you carelessly left it hanging on a hook (never once thinking it could be worn backwards... how simple-minded we all were), and attempted to watch tv while periodically struggling with your non-sleeved, obsolete, Betamax, 8-track, "John McCain-like" blanket as it shifted inches out of place every time you used your remote control.
The blanket moved, your arms were exposed to your home's cruel, 72 degree temperature for a few seconds. Seconds filled with despair and anguish... Job had it easier than this... FEMA was called...
Come on, this blanket / backwards robe is nice, but it's no ShamWow.
But when faced with unemployment, mortgage foreclosure and unpaid bills, escapism is needed. During the Great Depression...
...Will we call it "Great Depression One" now? Or "GD1" for short?...
...Americans escaped at the movies. Champagne... art deco... Fred Astaire...
30's escapism? Fred & Ginger in "Top Hat." 21st century escapism? The Snuggie. Which means, "We suck."
Maybe not but is this the escape we need? Do we need more escape? Our modern heads are so far up our 21st century asses with Twitter and Facebook and Blogger...
...See? I'm not just a critic of escapist technology, I'm also a contributor!...
...that, in a sense, we have almost too many ways to escape. We don't have to go to the movies, the movies come to us. And with the whole country Twittering, who's gonna drive the damn bus?
Maybe Bill Maher. Hell, if he makes it through three back-to-back debates with Ann Coulter over three consecutive days in three different cities, he deserves a medal, a Tetanus shot AND the keys to the bus. Check out last night's final "New Rule" on Real Time.
P.S. Anybody up for getting tickets to the Maher / Coulter Celebrity Deathmatch here in Chicago on March 11th? Too much Ann Coulter live and in person might be hazardous, though.
I wonder if the Chicago Theatre will stuff complimentary vomit bags inside each Playbill...?